A Spoonful of Sugar

A Spoonful of Sugar Entertainment Group was created in 2017.
The business was created to offer a multitude of services to meet the needs of the corporate, sports and entertainments industry within Asia, whilst branching out and covering Africa and the Middle East.

We work with a diverse network of awe-inspiring talents and are dedicated in offering the highest attention to detail which meet requirements above and beyond client expectations.

Our Mission:
To utilise the extensive global network of resources available and offer creative solutions that allow us to establish and maintain a mutual trust with clients from the worlds of sports, corporate and entertainments.

Our Values:
We value our reputation and will deliver a world class service that provides a high level of customer focus to our clients

Talent Booking:
We are partnered with some of the biggest talent agencies and managers in the world and offer the convenience of one company for all your entertainment needs. We act as exclusive gatekeepers to an extensive global roster of talents that include actors, musicians, bands, DJs, models, athletes and corporate speakers.

We provide talents for concerts, tours, clubs and festivals as well as appearances for private and corporate events and take care of all the necessary negotiations and arrangements.

Event Management:
Our team understand the technical, logistical and creative factors of event management and have multi-faceted experience to take care of all your event needs. From sports, charity and entertainment, conferences and club nights to private functions and press conferences. We will coordinate and manage the various components involved to ensure your event is a success. We will also appoint the teams of people responsible for each of those aspects.

Marketing:
We provide innovative and effective marketing solutions to help our clients achieve their business goals.
With our valuable expertise in strategic planning, behavioural insights and creativity, we are able to execute tailored campaigns unique to your business to create awareness and drive engagement that obtain indispensible results.

Sponsorship:
We identify the main elements of your event and source key brands that allow you to create a professional image. As well as negotiating all the necessary aspects required to activate the sponsorship enabling you to take advantage of the full assets available. We also ensure the sponsor is able to maximise on their value of investment.

2017

• Talent Booking
• Event Management
• Marketing
• Sponsorship Activation