Actual To Ideal

We are Kevin McDonald & Jeff Austin – the founders, owners and lead consultants of Actual to Ideal™, a business improvement consultancy based in Bunbury WA that has been successfully operating since 2003.

We have managed, owned, developed, and sold small businesses over a 40-year span, and along the way, learned volumes about the frequent pitfalls, misunderstandings, myths and heartache that business owners/operators face in common. Essentially, we have made a ton of mistakes and learned much from that painful experience. So now we focus on helping you Fix the Bits that Give you the Sh!ts.