The De Felice family established CHS in 2004 following 10 years of success working in the international hair arena throughout Europe. Focused primarily on the Italian market, the family’s work involved salon ownership, international product distribution, product manufacturing, stylistic education and team construction. They also participated and exhibited at the COSMOPROF ITALY INTERNATIONAL EXPO numerous times, supporting various product companies and presenting live seminars and shows.
CHS is the exclusive importer of EMSIBETH COSMETICS ITALY and combine this offering with an advanced education program, concentrating on superior use of the craft and product.
EMSIBETH COSMETICS is a complete professional hair care range made in Italy and the compnay’s mission is to make a distinctive contribution to the improvement and promotion of well being throughout the world.
The primary objective of CHS and EMSIBETH COSMETICS ITALY is to support professional hairdressers and their salons who aim to lift their quality, image and ability by continuously engaging them through inspirational stylistic training. CHS also aims to help the professional hairdressers become more able with their hands, consequently improving the standard of service within their salons. CHS also pays particular attention to the needs and goals of individual salons, recognising that every salon has its own identity, requiring a personalised approach.