Tuah Herbal

Established in 2011, Tuah Herbal, trading as Tuah Trading Pty Ltd, is South East Asia`s leading supplier of alternative tobacco- Hookah- Accessories. Aside from our domestic Australian market, our strongest export markets are East Asia and Europe. Based in Melbourne, Australia.

I was celebrating with friends, partying at the Marrakech cocktail bar, a club owned by a friend of mine, in Melbourne CBD. We were all laughing and having a wonderful time. I was about to experience my very first shisha – it was unlike anything I had experienced before. It was magical, exotic, and yes spiritual.

That new year's eve, while partying with my friends, i had an epiphany. It was almost like the shisha smoke released my imagination. Thoughts and plans blended with the plumes of smoke. I knew what i was supposed to do with my life.

The opportunity was knocking and I was listening. I began experimenting with flavor and aroma combinations. I wanted something unique, sustainable, and 100% natural… but something that was value for money and, most importantly, tasted and smelled delicious.

I spent a good 12-months mixing, blending, creating formulas, testing them for flavor, longevity, and brilliant aroma. I encouraged feedback and with each comment, i improved my blends, until i had the perfect combination of taste, scent, and long-lasting burn time.

I reached out to an associate of mine in Malaysia as i needed a credible supply of my raw product; cornhusk, and then, after laboratory testing both in Malaysia and Australia – tuah herbal was in full production.

I had heard the phrase, "we don't choose our life path, it chooses us" although i didn't really comprehend it until tuah herbal was created.

The first year was a struggle. Like any new business, tuah is fighting with supply, demand, costs, and little or no profit, until i have enough customers to support the business. However, there was a reason why we are called tuah – you see in Malaysian Tuah means luck. By creating a company called Tuah; i was creating my own good fortune and good energy. Indeed, I was forging my own destiny, by working hard, and goodwill, that when the time was right, my 'karma' would come.

What's more, it did; but not just to touch, to others also. Indivi

2011